Author Archive: Bob Mackowiak
PI and Agency Advertising through Postcards and PURLS
Can you believe 2010 will soon be a quarter complete? If your marketing efforts are not producing the results you expected, or if you have not even started your marketing campaign, now would be the time to take action. In this article we will discuss how to use postcards and PURLs to increase your client [...]
“Find My Family” – A HUGE Television Advertising Opportunity
Believe it or not, I was already intending to write about an idea you can use to obtain some free publicity for your agency during the Christmas season. However, as if to validate the concept that ‘Timing is Everything,” this idea is about to receive a tremendous blast in its sails due to none other [...]
Your Outlook and the Marketing Mindset
“WHAT can you see, learn and do?” It’s easy to ask certain questions during tight economic times. Questions like “Why is my business so slow?” “When are things ever going to get better?” But the question to ask is not “Why?” or “When?“ but “What?” And there are many mind-expanding questions that can help your [...]
Marketing your PI Agency through Mass Communication
There is a scene near the start of the movie “Oh Brother, where art thou?” in which, upon leaving the radio/recording studio in the middle of a dusty nowhere, George Clooney and his prison pals encounter the governor. With an election coming, the governor’s staff tries to get the governor to meet his constituents, but [...]
Hot Fuel for Your Summer Marketing Efforts
Even though it’s summer, it’s no time to slow down on your marketing efforts. So, here’s two ideas you can, and should, implement immediately. 1) After meeting the owner of a regional restaurant change at a small business organization strategic planning meeting, I gave him my business card in case there was something I could [...]
How to Get FREE Press and Media Coverage as a Private Investigator
You…in the News! In my first Pursuit Magazine column, Be Positive and Do Something!, I tried to give you a big picture about the importance of taking action to market your services. This time I will be very specific about one of the best things you can do to market your private investigator services. It’s [...]
Be Positive and Do Something!
First let me say how happy and honored I am to be writing this column for Pursuit. We’ll try to focus on cost-effective activities you can implement to have a direct, positive impact on your business. The more you do to develop a marketing mindset (this column will just scratch the surface) the more you [...]
