Archive for Bob Mackowiak
Bob Mackowiak has been helping private investigators market their services since 1988. He has spoken about marketing at private investigation conferences from Florida to Alaska, is the author of the classic manual, “How to Market Your Private Investigation Agency,” and helped hundreds of PIs with his COPI Brochure Development System. You can learn more about Bob and his services at www.LetBobHelp.Homestead.com.
The PI Marketing CD
Boost your business in 2010 by using the great ideas in Bob Mackowiak’s “PI Marketing CD”
The PI Marketing CD includes:
“How to Market Your Private Investigation Business” – This is not some college textbook or hard to read book of theory, but an easy to read 60 page manual with worksheets you will use to [...]
4Jan2010 | Bob Mackowiak | 0 comments | Continued
“Find My Family” – A HUGE Television Advertising Opportunity
Believe it or not, I was already intending to write about an idea you can use to obtain some free publicity for your agency during the Christmas season.
However, as if to validate the concept that ‘Timing is Everything,” this idea is about to receive a tremendous blast in its sails due to none other than [...]
Your Outlook and the Marketing Mindset
“WHAT can you see, learn and do?”
It’s easy to ask certain questions during tight economic times. Questions like “Why is my business so slow?” “When are things ever going to get better?”
But the question to ask is not “Why?” or “When?“ but “What?”
And there are many mind-expanding questions that can help your business that begin [...]
Marketing your PI Agency through Mass Communication
There is a scene near the start of the movie “Oh Brother, where art thou?” in which, upon leaving the radio/recording studio in the middle of a dusty nowhere, George Clooney and his prison pals encounter the governor. With an election coming, the governor’s staff tries to get the governor to meet his constituents, [...]
27Aug2009 | Bob Mackowiak | 0 comments | ContinuedHot Fuel for Your Summer Marketing Efforts
Even though it’s summer, it’s no time to slow down on your marketing efforts. So, here’s two ideas you can, and should, implement immediately.
1) After meeting the owner of a regional restaurant change at a small business organization strategic planning meeting, I gave him my business card in case there was something I could [...]
Using Price as a Marketing Tool within your Private Investigations Agency
There are four classic “P’s” to marketing: product, price, place, and promotion. You can find them in any marketing book, or even on Wikipedia; each has a critical role to play in any marketing success story.
Let’s focus for a bit on price.
There has been a lot of discussion lately on one of the private [...]
How to Get FREE Press and Media Coverage as a Private Investigator
You…in the News!
In my first Pursuit Magazine column I tried to give you a big picture about the importance of taking action to market your services. This time I will be very specific about one of the best things you can do to market your services. It’s something every PI wants, and it is something [...]
Be Positive and Do Something!
First let me say how happy and honored I am to be writing this column for Pursuit. We’ll try to focus on cost-effective activities you can implement to have a direct, positive impact on your business. The more you do to develop a marketing mindset (this column will just scratch the surface) the more you [...]
15Apr2009 | Bob Mackowiak | 0 comments | Continued
