Category: Marketing
Would You Like to Be the Star Attraction in Our Next Professional Spotlight?
I am really excited about our newest development at Pursuit Magazine, more specifically, I’m REALLY excited for YOU! Here’s why… New for 2012, we are beginning the “Pursuit Magazine Professional Spotlight” in which we will feature one (1) of our subscribers on the home page of PursuitMag.com for an entire month in a self-styled promotional [...]
Selling your Private Investigation Services
We have all been told that even though we are Private Investigators by trade we are also “in Sales”. We are selling ourselves, selling our expertise, and selling our services. So what does that mean and how do we do it? Well for most of us a sale starts when a potential client calls or [...]
15 Sure-Fire Ways to Drive Traffic to your Agency’s Facebook Page
You do have an agency Facebook fan page don’t you? Why exactly should you have one? The reasons are many why you should have an agency Facebook page working for you even if you do not have a Facebook account, so many in fact that the question probably deserves its very own article. Briefly, however, [...]
Cold Calling Secrets: How to Successfully Meet and Win New Clients
It’s Monday morning, a legal secretary or assistant is at her desk working for several attorneys who are scurrying about demanding help with deadlines to prepare court filings, send out urgent correspondence and handle various other paperwork projects that seem to be wildly screaming out of the printer, copier and fax machines. All of a [...]
Getting Your Phone to Ring Off the Hook! – Three Practical Things You Can Act on Today
If you’ve been investigating for the past ten years, then you’ll know the importance of making sure you have a solid presence online. But just because you have a Google Places spot or a website up and running doesn’t mean that people will be calling you. Sure, you have the fancy gadgetry that the profession [...]
Basic Agency Marketing: The Importance of Your Email Address
Are you interested in attracting the best possible client base? Do you want to be taken seriously and present your business in a professional manner? Whether you realize it or not, your email address says a lot about who you are as a professional and the quality of the business you run. Back in the [...]
Six Ways to Use Google to Boost Your Investigative Business
It’s hard to believe that Google barely existed 10 years ago. Suffice it to say, Google has changed the business of private investigation in countless ways, from getting information to attracting new clients. If you are anything like me, you probably use Google many times throughout the day and can hardly imagine a world without [...]
What Private Investigators Can Learn From Savile Row
“‘Bespoke’ is actually a term from the 17th Century, when tailors held the full lengths of cloth on the premises. When a customer chose a length of material, it was said to have “been spoken for.” … More than 20 measurements and figuration details are taken from the customer. Then a personal pattern will be [...]
Dealing with Client Expectations
Like most industries, professional private investigators work in a results-driven market. An investigator’s value to clients is typically weighted on providing relevant facts which not only satisfy the case objective, but more importantly, our client’s expectations. It is these heightened beliefs which drive some professional investigators to always bring their respective “A-game” to each assignment. [...]
