Category: Marketing
Private Investigator Directories… Are They Worth the Money?
Please tell me that you aren’t paying anyone to be listed in a private investigator directory… Don’t get me wrong, not all of the directories are terrible; in fact, there are some very good directories out there- but I cannot think of one that I would actually pay to be in. No, we’re obviously talking [...]
Increase Private Investigation Agency Income Through Service of Process
Today’s economic climate creates an increasingly difficult environment for private investigators and investigation agency owners to thrive, be successful and remain profitable. In recent years, insurance companies, both public and privately owned corporations, attorneys and private clients have all tightened their belts as financial resources become leaner for everyone. We have seen a continuing trend [...]
Private Investigator Marketing… It All Begins with Want.
It All Begins With Want: “Knowing what you want will be the power behind your drive.” By Steve Mallon What makes a good PI Salesman? Just showing up in life won’t be enough. Life is sales! If you have a pulse and something even close to the correct body temperature, you are already engaged in [...]
Newsgroups, Listserves, Bulletin Boards and Forums for Private Investigators
My friend Scott Olson of the National Institute of Bail Enforcement has always summed it up best: “If you are only advertising to clients in your immediate city, county or region then you are missing a nation full of clients.” While this would most certainly apply to your typical client in different states don’t forget [...]
Marketing with Social Networking
In February, CompassPoint Investigations joined the robust world of social networking. Today, we are linked with hundreds of investigators, bail enforcement agents, attorneys, customers and friends. Establishing these important online connections has become an extremely rewarding experience with valuable gains for our business.
Diversification and Marketing
Many people have left posts on listserves that they are having slow periods and every year the slow periods appear to be between June/July/August. We have not had many slow periods and can have stayed busy. I’ve written other posts on marketing and this is about my third post on the topic. We’ve test marketed [...]
Crushing Competitors With Competitive Intelligence
Starting and growing a business doesn’t happen without information. As an investigator who wants to dominate his or her chosen field, you need to know who your competitors are what the market is like and where the opportunities lie; you must have the answers to questions like: Who are your primary competitors? What customer needs [...]
SEO Basics
When someone inevitably comes to me about having a difficult time finding clients, I ask them for the URL of their website; nearly all of them tell me they do not have one. This is a REAL PROBLEM in this day and age. A huge percentage of people no longer consult the Yellow Pages when [...]
