New Opportunities to Market Bail Enforcement Services
Alternative methods of release of a defendant from incarceration are presenting new opportunities for Bail Enforcement Agents. Defendants can be released in any of the following manners:
Surety Bond, posted by a bail bondsman
100% Cash Bond, posted by an indemnitor
10% Cash Bond, posted by an indemnitor
Property Bond, posted by a Bail Bondsman
Property Bond, posted by an indemnitor
Pre-Trial Release, court supervised
Home Detention, court supervised
Home Detention, monitored by a private agency
Personal Bond
As we all know, if a Property (or Professional) Bondsman posts a bond that forfeits, that is an income opportunity for us as Bail Enforcement Agents. With the changes in the industry nationwide, the intelligent Bail Enforcement Agent will recognize a new opportunity.
When a private citizen posts a bond with a Bail Bondsman, they are responsible to the Bondsman for any and all expenses incurred as a result of forfeiture. Conversely, if a private citizen posts a bond to the court they are now in effect a Bail Bondsman. They have all of the rights of a bondsman and share the liability as well. Should the defendant not appear in court, the indemnitor is responsible to the court to present the defendant or the balance of the bond.
That is where we come in!
When the indemnitor can’t talk Johnny Defendant into voluntarily turning himself in, or she can’t find him, she calls us! But wait…she doesn’t know about us!
We must target our marketing to the Civilian Bondsman.
Take advantage of your local cable company and produce an infomercial, as a PSA of course! PSA’s are an industry term for Public Service Announcements, and they are required to provide them! They have trouble thinking up PSA’s to produce, so solve their problem! Coupon packet mailers work well for marketing to this targeted market. Identify the pain, educate, offer a solution, and provide a call to action!
Lastly, check with your local authorities to see if there are private companies offering home detention services. I am quite sure that they are very protective of their charges, as well as their security record. Wouldn’t they like your card in their Rolodex? Calling you to clear up their problem or to perform spot checks for them as quality control enhances their business.
Think out of the box! There is plenty of business out there for the professional that markets, dresses and acts accordingly.
Scott MacLean is the owner of Chesapeake Bail Bonds and Chesapeake Group Investigations, Inc., serving Southern Maryland and Northern Virginia from La Plata, Maryland. The staff at Pursuit Magazine cannot possibly say enough good things about this professional investigator, bondsman and fugitive recovery agent.
Category: Bail Enforcement, Marketing
 | Random Article |  |
