Comments on: Podcasting and the Power of Voice in Business Marketing http://pursuitmag.com/podcasting-and-the-power-of-voice-in-business-marketing/ A Magazine for Private Investigators and other Investigation Professionals Mon, 21 May 2012 18:37:40 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Scott Stys http://pursuitmag.com/podcasting-and-the-power-of-voice-in-business-marketing/#comment-791 Scott Stys Thu, 13 May 2010 23:32:21 +0000 http://pursuitmag.com/?p=12581#comment-791 As a podcaster and host of The Curbside Investigator Podcast for the last three years, I'd like to offer my humble opinion on the veracity of this article. While it's true that podcasting is a tool in the marketing arsenal, it is by no means mainstream. Podcasting still hasn't "caught fire" and many many people still don't know what it is. That definitely causes problems if you approach it as a mass marketing tool. Podcast is delivered through an RSS feed. That much is true. Go try to explain RSS to your friends. Us podcasters barely understand it and we work with it daily. Podcasting is not radio on demand and it doesn't start at a certain time. It's not live webcasting either. While those methods of content creation can be used, a podcast is a completed, stored archive that is pushed out via RSS to subscribers. Others can choose to listen to the files at their convenience by visiting the Podcasts website and playing the files directly but that is merely web streaming. Listeners love to put a face and a voice to the information, but they also expect to be entertained or educated; sometimes both. Reading off a script or translating a web page or article into an audio file doesn't always work (audiobooks do work great as podcasts however). Loyalty is gained by quality, not by following a marketing firms playbook. And guess what. Listeners will rarely visit your actual site, so don't think podcasting is the best way to get them there unless you really push it. The point of all this is that it is important to understand the tool and how it fits in the toolbox. There's lots of "social media experts" out there that are selling snake oil. It's similar to multi-level marketing. You sell the idea of selling the idea to other people who sell the idea of selling the idea. Get it? If podcasting is a tool that you think is right for you discuss it with a podcaster. Preferably someone that has been around and proved themselves in the podcasting scene. They will explain what it is, how it works and will honestly tell you what you can and can't expect from this exciting but challenging new marketing and new media tool. As a podcaster and host of The Curbside Investigator Podcast for the last three years, I’d like to offer my humble opinion on the veracity of this article. While it’s true that podcasting is a tool in the marketing arsenal, it is by no means mainstream. Podcasting still hasn’t “caught fire” and many many people still don’t know what it is. That definitely causes problems if you approach it as a mass marketing tool.

Podcast is delivered through an RSS feed. That much is true. Go try to explain RSS to your friends. Us podcasters barely understand it and we work with it daily. Podcasting is not radio on demand and it doesn’t start at a certain time. It’s not live webcasting either. While those methods of content creation can be used, a podcast is a completed, stored archive that is pushed out via RSS to subscribers. Others can choose to listen to the files at their convenience by visiting the Podcasts website and playing the files directly but that is merely web streaming.

Listeners love to put a face and a voice to the information, but they also expect to be entertained or educated; sometimes both. Reading off a script or translating a web page or article into an audio file doesn’t always work (audiobooks do work great as podcasts however). Loyalty is gained by quality, not by following a marketing firms playbook. And guess what. Listeners will rarely visit your actual site, so don’t think podcasting is the best way to get them there unless you really push it.

The point of all this is that it is important to understand the tool and how it fits in the toolbox. There’s lots of “social media experts” out there that are selling snake oil. It’s similar to multi-level marketing. You sell the idea of selling the idea to other people who sell the idea of selling the idea. Get it?

If podcasting is a tool that you think is right for you discuss it with a podcaster. Preferably someone that has been around and proved themselves in the podcasting scene. They will explain what it is, how it works and will honestly tell you what you can and can’t expect from this exciting but challenging new marketing and new media tool.

]]> By: Scott Stys http://pursuitmag.com/podcasting-and-the-power-of-voice-in-business-marketing/#comment-792 Scott Stys Thu, 13 May 2010 23:32:21 +0000 http://pursuitmag.com/?p=12581#comment-792 As a podcaster and host of The Curbside Investigator Podcast for the last three years, I'd like to offer my humble opinion on the veracity of this article. While it's true that podcasting is a tool in the marketing arsenal, it is by no means mainstream. Podcasting still hasn't "caught fire" and many many people still don't know what it is. That definitely causes problems if you approach it as a mass marketing tool. Podcast is delivered through an RSS feed. That much is true. Go try to explain RSS to your friends. Us podcasters barely understand it and we work with it daily. Podcasting is not radio on demand and it doesn't start at a certain time. It's not live webcasting either. While those methods of content creation can be used, a podcast is a completed, stored archive that is pushed out via RSS to subscribers. Others can choose to listen to the files at their convenience by visiting the Podcasts website and playing the files directly but that is merely web streaming. Listeners love to put a face and a voice to the information, but they also expect to be entertained or educated; sometimes both. Reading off a script or translating a web page or article into an audio file doesn't always work (audiobooks do work great as podcasts however). Loyalty is gained by quality, not by following a marketing firms playbook. And guess what. Listeners will rarely visit your actual site, so don't think podcasting is the best way to get them there unless you really push it. The point of all this is that it is important to understand the tool and how it fits in the toolbox. There's lots of "social media experts" out there that are selling snake oil. It's similar to multi-level marketing. You sell the idea of selling the idea to other people who sell the idea of selling the idea. Get it? If podcasting is a tool that you think is right for you discuss it with a podcaster. Preferably someone that has been around and proved themselves in the podcasting scene. They will explain what it is, how it works and will honestly tell you what you can and can't expect from this exciting but challenging new marketing and new media tool. As a podcaster and host of The Curbside Investigator Podcast for the last three years, I’d like to offer my humble opinion on the veracity of this article. While it’s true that podcasting is a tool in the marketing arsenal, it is by no means mainstream. Podcasting still hasn’t “caught fire” and many many people still don’t know what it is. That definitely causes problems if you approach it as a mass marketing tool.

Podcast is delivered through an RSS feed. That much is true. Go try to explain RSS to your friends. Us podcasters barely understand it and we work with it daily. Podcasting is not radio on demand and it doesn’t start at a certain time. It’s not live webcasting either. While those methods of content creation can be used, a podcast is a completed, stored archive that is pushed out via RSS to subscribers. Others can choose to listen to the files at their convenience by visiting the Podcasts website and playing the files directly but that is merely web streaming.

Listeners love to put a face and a voice to the information, but they also expect to be entertained or educated; sometimes both. Reading off a script or translating a web page or article into an audio file doesn’t always work (audiobooks do work great as podcasts however). Loyalty is gained by quality, not by following a marketing firms playbook. And guess what. Listeners will rarely visit your actual site, so don’t think podcasting is the best way to get them there unless you really push it.

The point of all this is that it is important to understand the tool and how it fits in the toolbox. There’s lots of “social media experts” out there that are selling snake oil. It’s similar to multi-level marketing. You sell the idea of selling the idea to other people who sell the idea of selling the idea. Get it?

If podcasting is a tool that you think is right for you discuss it with a podcaster. Preferably someone that has been around and proved themselves in the podcasting scene. They will explain what it is, how it works and will honestly tell you what you can and can’t expect from this exciting but challenging new marketing and new media tool.

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