Tag: advertising
Basic Agency Marketing: The Importance of Your Email Address
Are you interested in attracting the best possible client base? Do you want to be taken seriously and present your business in a professional manner? Whether you realize it or not, your email address says a lot about who you are as a professional and the quality of the business you run. Back in the [...]
PI and Agency Advertising through Postcards and PURLS
Can you believe 2010 will soon be a quarter complete? If your marketing efforts are not producing the results you expected, or if you have not even started your marketing campaign, now would be the time to take action. In this article we will discuss how to use postcards and PURLs to increase your client [...]
Practical Marketing Tips for the Practical Private Investigator
Probably now more than any other time over the last several years, private investigators and process servers are required to become their own cheerleaders. In good economic times, the professionals in these fields have concentrated on surveillance, skips, and other related areas of operations and those services sold themselves. But with times being lean everywhere, [...]
“Find My Family” – A HUGE Television Advertising Opportunity
Believe it or not, I was already intending to write about an idea you can use to obtain some free publicity for your agency during the Christmas season. However, as if to validate the concept that ‘Timing is Everything,” this idea is about to receive a tremendous blast in its sails due to none other [...]
Staying Alive in Tough Times: Tips For Marketing Your Private Investigations Business
“When the going gets tough, the tough get going.” -Joseph P. Kennedy It’s tough being a private investigator (PI) during this recession, just as it’s tough for many small business owners. But now’s not the time to get static. Instead, get dynamic. Rather than wait for the phone to ring with a new case (the [...]
