Comments on: Using Price as a Marketing Tool within your Private Investigations Agency http://pursuitmag.com/using-price-as-a-marketing-tool-within-your-private-investigations-agency/ A Magazine for Private Investigators and other Investigation Professionals Mon, 21 May 2012 18:37:40 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Atlanta Private Investigator http://pursuitmag.com/using-price-as-a-marketing-tool-within-your-private-investigations-agency/#comment-429 Atlanta Private Investigator Sun, 06 Sep 2009 16:50:58 +0000 http://pursuitmag.com/?p=11543#comment-429 How you handle the issue of price when first contacted by a prospective client is just as important as the price itself. When other agencies were dying on the vine at the start of the year, we raised our prices because we had to. Our vendor costs and database costs increased dramatically. In some cases they literally doubled. You can't absorb a 100% increase in costs without passing some of that along to your clients and still be expected to provide quality service. How you handle the issue of price when first contacted by a prospective client is just as important as the price itself. When other agencies were dying on the vine at the start of the year, we raised our prices because we had to. Our vendor costs and database costs increased dramatically. In some cases they literally doubled. You can’t absorb a 100% increase in costs without passing some of that along to your clients and still be expected to provide quality service.

]]> By: Atlanta Private Investigator http://pursuitmag.com/using-price-as-a-marketing-tool-within-your-private-investigations-agency/#comment-432 Atlanta Private Investigator Sun, 06 Sep 2009 16:50:58 +0000 http://pursuitmag.com/?p=11543#comment-432 How you handle the issue of price when first contacted by a prospective client is just as important as the price itself. When other agencies were dying on the vine at the start of the year, we raised our prices because we had to. Our vendor costs and database costs increased dramatically. In some cases they literally doubled. You can't absorb a 100% increase in costs without passing some of that along to your clients and still be expected to provide quality service. How you handle the issue of price when first contacted by a prospective client is just as important as the price itself. When other agencies were dying on the vine at the start of the year, we raised our prices because we had to. Our vendor costs and database costs increased dramatically. In some cases they literally doubled. You can’t absorb a 100% increase in costs without passing some of that along to your clients and still be expected to provide quality service.

]]> By: Dave Gerhardt http://pursuitmag.com/using-price-as-a-marketing-tool-within-your-private-investigations-agency/#comment-428 Dave Gerhardt Wed, 19 Aug 2009 23:33:10 +0000 http://pursuitmag.com/?p=11543#comment-428 Price? Yes it matters. However, if you are a novice, don't expect to charge more than what is reasonable. If you haven't obtained real-life experiences, familiarization with the investigative process (connecting the dots), or are a recent graduate of some kind of 'certified' accredited university or training school, the results you offer your client may reveal more than you would care it to. I suppose the same holds true for attorney's. You do get what you pay for, not that all attorney's are reputable or experts in their fields. I believe the best example of a company offering professional investigative services is one who can illustrate by the number of years in service. Whether that company has had any complaint's made against it or any other incidentals. If you charge a client more than you are able to produce in results, then what makes you think that you can charge higher amounts!?!?!?! Confidence and thoroughness should go hand-in-hand. You wouldn't over state a resume just to get a position, because sooner or later it will come back to bite you. You will be asked to perform a task for which you have no experience or ability. Then what are you going to say to your employer? Well, a client is just like an employer and if you can't produce then your reputation has begun on a spiraling downward slope for which you may never recover. Find out what other agencies are charging in your particular area on an hourly basis. After doing this, then do some research on that company. This will tell you what your competition is offering in the way of services, especially those that have a 'history' (number of years) to show the public. Start small and work your way up. There are no shortcuts growing a professional services company. Everything takes time and time is all you have! Price? Yes it matters. However, if you are a novice, don’t expect to charge more than what is reasonable. If you haven’t obtained real-life experiences, familiarization with the investigative process (connecting the dots), or are a recent graduate of some kind of ‘certified’ accredited university or training school, the results you offer your client may reveal more than you would care it to.

I suppose the same holds true for attorney’s. You do get what you pay for, not that all attorney’s are reputable or experts in their fields.

I believe the best example of a company offering professional investigative services is one who can illustrate by the number of years in service. Whether that company has had any complaint’s made against it or any other incidentals.

If you charge a client more than you are able to produce in results, then what makes you think that you can charge higher amounts!?!?!?!

Confidence and thoroughness should go hand-in-hand. You wouldn’t over state a resume just to get a position, because sooner or later it will come back to bite you. You will be asked to perform a task for which you have no experience or ability. Then what are you going to say to your employer? Well, a client is just like an employer and if you can’t produce then your reputation has begun on a spiraling downward slope for which you may never recover.

Find out what other agencies are charging in your particular area on an hourly basis. After doing this, then do some research on that company. This will tell you what your competition is offering in the way of services, especially those that have a ‘history’ (number of years) to show the public.

Start small and work your way up. There are no shortcuts growing a professional services company. Everything takes time and time is all you have!

]]> By: Dave Gerhardt http://pursuitmag.com/using-price-as-a-marketing-tool-within-your-private-investigations-agency/#comment-431 Dave Gerhardt Wed, 19 Aug 2009 23:33:10 +0000 http://pursuitmag.com/?p=11543#comment-431 Price? Yes it matters. However, if you are a novice, don't expect to charge more than what is reasonable. If you haven't obtained real-life experiences, familiarization with the investigative process (connecting the dots), or are a recent graduate of some kind of 'certified' accredited university or training school, the results you offer your client may reveal more than you would care it to. I suppose the same holds true for attorney's. You do get what you pay for, not that all attorney's are reputable or experts in their fields. I believe the best example of a company offering professional investigative services is one who can illustrate by the number of years in service. Whether that company has had any complaint's made against it or any other incidentals. If you charge a client more than you are able to produce in results, then what makes you think that you can charge higher amounts!?!?!?! Confidence and thoroughness should go hand-in-hand. You wouldn't over state a resume just to get a position, because sooner or later it will come back to bite you. You will be asked to perform a task for which you have no experience or ability. Then what are you going to say to your employer? Well, a client is just like an employer and if you can't produce then your reputation has begun on a spiraling downward slope for which you may never recover. Find out what other agencies are charging in your particular area on an hourly basis. After doing this, then do some research on that company. This will tell you what your competition is offering in the way of services, especially those that have a 'history' (number of years) to show the public. Start small and work your way up. There are no shortcuts growing a professional services company. Everything takes time and time is all you have! Price? Yes it matters. However, if you are a novice, don’t expect to charge more than what is reasonable. If you haven’t obtained real-life experiences, familiarization with the investigative process (connecting the dots), or are a recent graduate of some kind of ‘certified’ accredited university or training school, the results you offer your client may reveal more than you would care it to.

I suppose the same holds true for attorney’s. You do get what you pay for, not that all attorney’s are reputable or experts in their fields.

I believe the best example of a company offering professional investigative services is one who can illustrate by the number of years in service. Whether that company has had any complaint’s made against it or any other incidentals.

If you charge a client more than you are able to produce in results, then what makes you think that you can charge higher amounts!?!?!?!

Confidence and thoroughness should go hand-in-hand. You wouldn’t over state a resume just to get a position, because sooner or later it will come back to bite you. You will be asked to perform a task for which you have no experience or ability. Then what are you going to say to your employer? Well, a client is just like an employer and if you can’t produce then your reputation has begun on a spiraling downward slope for which you may never recover.

Find out what other agencies are charging in your particular area on an hourly basis. After doing this, then do some research on that company. This will tell you what your competition is offering in the way of services, especially those that have a ‘history’ (number of years) to show the public.

Start small and work your way up. There are no shortcuts growing a professional services company. Everything takes time and time is all you have!

]]> By: Nadal Investigative Services Atlanta http://pursuitmag.com/using-price-as-a-marketing-tool-within-your-private-investigations-agency/#comment-427 Nadal Investigative Services Atlanta Tue, 18 Aug 2009 18:28:13 +0000 http://pursuitmag.com/?p=11543#comment-427 Price does matter, but quality matters too. I can't tell you how many clients I've had come to me after paying another private investigator $35 an hour and that PI was unable to come up with any sort of meaningful results at all. Unfortunately, sometimes people just have to experience it for themselves (and waste money in the process) before they understand it. Price does matter, but quality matters too. I can’t tell you how many clients I’ve had come to me after paying another private investigator $35 an hour and that PI was unable to come up with any sort of meaningful results at all. Unfortunately, sometimes people just have to experience it for themselves (and waste money in the process) before they understand it.

]]> By: Nadal Investigative Services Atlanta http://pursuitmag.com/using-price-as-a-marketing-tool-within-your-private-investigations-agency/#comment-430 Nadal Investigative Services Atlanta Tue, 18 Aug 2009 18:28:13 +0000 http://pursuitmag.com/?p=11543#comment-430 Price does matter, but quality matters too. I can't tell you how many clients I've had come to me after paying another private investigator $35 an hour and that PI was unable to come up with any sort of meaningful results at all. Unfortunately, sometimes people just have to experience it for themselves (and waste money in the process) before they understand it. Price does matter, but quality matters too. I can’t tell you how many clients I’ve had come to me after paying another private investigator $35 an hour and that PI was unable to come up with any sort of meaningful results at all. Unfortunately, sometimes people just have to experience it for themselves (and waste money in the process) before they understand it.

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