Creating a strong online presence is important to distinguish yourself as a local private investigator from the competition and one of the easiest ways to create a strong impact for your brand is with your logo (http://www.netplaces.com/private-investigation/marketing-and-money-matters/marketing-and-promotion.htm). Your logo is the first thing that people see when they reach your corporate web site and it has an instant effect on people, so creating a unique, professional logo that people will remember is crucial.
It’s best to get your web site and logo created by a professional company unless you’re particularly talented in that area. Although you might be able to save some money initially by doing it yourself, the revenue lost by not having a professional web site and logo make it an unattractive trade-off. There are a lot of very well priced companies out there that will be able to create a clean, professional logo and web site that will give you a strong brand presence as a private investigator.
Showing You Are an Authority in Private Investigation
Your web site is the place where you can show your potential clients that you’re an authority in the field of private investigation and not just another company providing a service. The best way to give the impression you’re an authority is by providing a lot of useful tips and advice to your potential clients. You can write about how to best assess a potential private investigator, what to look for when hiring a private investigator and general advice that would be helpful to anyone looking for a local private investigator.
It might seem unusual to do this on your company site, but what you’re actually doing is setting yourself up apart from the other private investigation companies by showing that you know your business and giving the impression that you genuinely care about your clients and want to offer them useful advice, even if they don’t actually use your services.
They, however, are far more likely to use the service of the company that they trust to be giving good advice rather than taking your advice and using someone else. Marketing is all about psychology and people reading advice about how to find a private investigator on your own site will only see your company as an authority in the field and one that actually cares about giving good advice to people.
Creating a blog on your company site where you can regularly write about topics in private investigation will give you the opportunity to set yourself up perfectly as a strong authority and gain a lot of potential clients from people who are searching for advice on how to find the best private investigator, or searching for general information related to private investigation.
Building an Email List
A great way to build and retain a list of potential customers on your web site is to build an email list that you can regularly communicate with. You can put together various guides and tips and offer them to people who subscribe to your email list and then keep your list updated on a regular basis and offer them discounts or special offers when you’re in need of extra business.
You can also setup a Facebook page and Twitter feed that you can encourage people to like and join which will enable you to keep in touch with your potential clients and when you create new articles for your blog you can post them to your Twitter feed and Facebook page for people to read.
Social media allows you to create and maintain a strong positive brand image which contributes towards the perception you want to create in your potential clients’ eyes that you’re an authority in the area of local private investigation. Having an active social media profile is one of the key components involved in creating a successful online brand image and it’s where you’re able to separate yourself from your competition by showing what your company is about and what you can offer that’s better than your competitors.
This article is from David Veibl, guest blogger on many different topics ranging from marketing to SEO and more. This time he wrote for Beacon Investigative Solutions, a nationwide Private Investigation company in the USA, specializing in asset search and corporate investigations.