Everybody wants to be an expert…in everything.
But the key to success is doing a few things well.
It’s tempting to list every possible skill on your website, to offer yourself as an expert in anything and everything. But claiming expertise in too many things can make you look like an amateur.
In editor Hal Humphreys’ latest article for Fast Company magazine, he writes, “To set yourself apart as a true professional, you don’t have to be an expert in everything. Actually, I would argue that it’s impossible to do so many things well.”
Instead of trying to do it all, he suggests, focus on what you do best, and have a Rolodex of expert colleagues you can turn to when you need something done that isn’t in your wheelhouse. Refer work to people who could do a better job than you could. And most of all, when those colleagues do a great job for you and your clients, pass the credit on to them.
Be all things to all people, and you’ll fail. Instead, focus on what you do best, shine the spotlight on people who give you their best, and pass on great work to people who are the best in their fields. Do these things, and your Rolodex will swell with assets.
Read the full story at Fast Company: “Why the Most Successful People Know When to Admit When They’re Clueless“