PI and Agency Advertising through Postcards and PURLS Bob MackowiakIf your marketing efforts aren’t producing the results you expected, or if you have not even started your...
“Find My Family” – A HUGE Television Advertising Opportunity Bob MackowiakA new show offers private investigators a golden chance to market themselves. Believe it or not, I was...
Your Outlook and the Marketing Mindset Bob Mackowiak“WHAT can you see, learn and do?” It’s easy to ask certain questions during tight economic times. Questions...
Marketing your PI Agency through Mass Communication Bob MackowiakSome reasons to consider sending your message out into the airwaves Read More
Hot Fuel for Your Summer Marketing Efforts Bob MackowiakEven though it’s summer, it’s no time to slow down on your marketing efforts. So, here’s two ideas...
Op-ed: Using Price as a Marketing Tool within your Private Investigations Agency Bob MackowiakWhen the economy is struggling, you ignore pricing pressures at your peril. There are four classic “P’s” to...
How to Get FREE Press and Media Coverage As a Private Investigator Bob MackowiakYou…in the News! In my first Pursuit Magazine column, Be Positive and Do Something!, I tried to give...
Be Positive and Do Something! Bob MackowiakCost-effective activities you can implement to have a direct, positive impact on your business The more you do...
