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The magazine of professional investigators

Marketing Is a Waste of Money … If You Make These 5 Mistakes

10 Jan 2020
Ruben Roel
Off
branding, investigator marketing, marketing, private investigations
Five Time-Wasting Mistakes Private Investigators Make When Trying to Grow Their Businesses
Read More
photo by Jeff Hitchcock

What I Learned When My Wife Recognized the Signs of Infidelity…In Me

05 Aug 2014
Ruben Roel
Off
infidelity, marketing, private investigators
When my wife suspected me of cheating, I began to rethink how we PIs sell our services.
Read More

Stop Reading Success Stories. Focus on the Failures.

30 Apr 2014
Ruben Roel
Off
entrepreneurs, marketing, Small Business
Most of us seek out stories of winners when deciding how to run our businesses. But losers' experiences can be far more illuminating.
Read More

Responsive Design vs Mobile Websites

29 Aug 2013
Ruben Roel
Off
mobile websites, responsive design
Mobile websites and sites that can be seen on a mobile device aren't the same thing. Here's how responsive web design can help people find you.
Read More

Act Your Size: The Misconception That Bigger Companies Are Better

05 Jul 2013
Ruben Roel
Off
branding, entrepreneurs, Small Business, websites
It's tempting for small businesspeople to bill their companies as big national firms. Here's why pretending to be bigger than you are is a big mistake.
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Branding for Dummies

13 Jan 2013
Ruben Roel
Off
Now that "brand" has become a verb, how do we implement it? Some thoughts on branding—for giant companies and small investigative agencies.
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15 Sure-Fire Ways to Drive Traffic to your Agency's Facebook Page

14 Sep 2011
Ruben Roel
Off
facebook, marketing, search engines, social networking, social networks
You do have an agency Facebook fan page don’t you? Why exactly should you have one? The reasons are many why you should have an agency Facebook page working for you even if you do not have a Facebook account, so many in fact that the question probably deserves its very own
Read More

Security & Risk Analysis Terms and Definitions

19 Jul 2011
Ruben Roel
Off
executive protection, homeland security, risk, safety, security, terrorism
Anti-terrorism: Defensive measures used to reduce the vulnerability of individuals and property to terrorist acts, to include limited response and containment by local forces. Anti-terrorism Awareness: Fundamental knowledge of the terrorist threat and measures to reduce personal
Read More
12
PI Education 300×250

From the Editor

Editor's Message: Our Pandemic Year

04 Mar 2021
No Responses.
Investigator Marketing

Recent Post

Editor's Message: Our Pandemic Year

04 Mar 2021
No Responses.

Excerpt: "Two Truths and a Lie," by Ellen McGarrahan

25 Feb 2021
No Responses.

About Pursuit Magazine

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Pursuit Magazine – The magazine of professional investigators

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Publisher – Jim McLeod 
Executive Editor – Hal Humphreys
Managing Editor – Kim Green
Advertising – Stephanie Mitchell
Web Master – Ruben Roel

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