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The magazine of professional investigators

My Biggest Struggles with Running a PI Business—and How I Overcame Them

05 Feb 2021
Brian Willingham
Off
entrepreneurship, marketing, PI entrepreneurs, PI ethics, PI marketing, PI perceptions, small business owner

Cash flow, economic downturns, marketing to new clients—these are hurdles every PI-entrepreneur faces. But over the long haul, there are even thornier issues.

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What a Down Year Taught Me About Marketing

01 Oct 2020
Brian Willingham
Off
business development, marketing, PI marketing, private investigators

Does a long business slump make you compromise on who you are and what you value? It shouldn't. Here's why.

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Origin Stories: For Love of the Game

10 Jun 2020
Brian Willingham
Off
baseball, career, NY Mets, origin stories, PI origin stories, private investigation, private investigator

When my big-league baseball dreams didn't pan out, I felt lost. It took a few more at bats for me to find my true calling.

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Selling Ourselves Short Is Not a Good Long-Term Survival Strategy

05 May 2020
Brian Willingham
Off
private investigators

How a convoluted tale about a missing half million, lousy with red flags, prompted me to reflect on my worth as a professional investigator.

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Making Ethical Decisions in a Sea of Unethical Business Practices

18 Feb 2020
Brian Willingham
Off
ethics, PI ethics, private investigators

A private investigator's world is messy. Having a personal code of ethics can help us navigate the rougher waters.

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Takeaways from 10 Years of Sales Data From My Private Investigation Business

16 Jan 2019
Brian Willingham
Off
blogging, business blogging, PI blog, PI business, private investigation company, private investigator, Small Business
After a decade of running an investigation agency, the Diligentia Group's Brian Willingham looks back on what has counted most for his company's bottom line.
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What 15 Years of Online Investigative Research Taught Me

19 Dec 2017
Brian Willingham
Off
background checks, open source intelligence, private investigation
Open-source intelligence tips and tricks by Brian Willingham, a 15-year veteran investigator specializing in online and public records research:
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Why Attorneys Don’t Hire Private Investigators

29 Jun 2017
Brian Willingham
Off
criminal defense investigations, indigent defense, private investigators
"Unreliable. Rule-benders. Ineffective. Unresponsive. Unable to help." These are the negative perceptions private investigators are up against. Beat that standard, and you're in business.
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PI Education 300×250

From the Editor

Editor's Message: Our Pandemic Year

04 Mar 2021
No Responses.
Investigator Marketing

Recent Post

Editor's Message: Our Pandemic Year

04 Mar 2021
No Responses.

Excerpt: "Two Truths and a Lie," by Ellen McGarrahan

25 Feb 2021
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Pursuit Magazine – The magazine of professional investigators

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Publisher – Jim McLeod 
Executive Editor – Hal Humphreys
Managing Editor – Kim Green
Advertising – Stephanie Mitchell
Web Master – Ruben Roel

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