Before You Start a P.I. YouTube Channel, Read This.

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PI marketing, private investigator videos, private investigators, YouTube channel

What I Did in 2020: Adam Visnic used his pandemic down time to create two excellent YouTube series for PIs.

My Biggest Struggles with Running a PI Business—and How I Overcame Them

05 Feb 2021

Brian Willingham

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entrepreneurship, marketing, PI entrepreneurs, PI ethics, PI marketing, PI perceptions, small business owner

Cash flow, economic downturns, marketing to new clients—these are hurdles every PI-entrepreneur faces. But over the long haul, there are even thornier issues.

What a Down Year Taught Me About Marketing

01 Oct 2020

Brian Willingham

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business development, marketing, PI marketing, private investigators

Does a long business slump make you compromise on who you are and what you value? It shouldn't. Here's why.

Stephanie Mitchell’s Top 3 Tools

12 Aug 2020

Stephanie Mitchell

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canva, digital photography, PI marketing, social media marketing

Our operations manager and marketing guru keeps it old school AND new school, and she schools us daily on the best tools for business processes.

PIeducation Webinar Recap: Business Development with Tim Santoni

07 Feb 2020

Kim Green

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business development, entrepreneurs, LinkedIn, marketing, PI marketing, PPC ads, private investigators

It's not too late to listen in on Hal Humphreys’s conversation with CA investigator Tim Santoni—video link in story.

Weekly Briefing 010620

05 Jan 2020

Hal Humphreys

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investigator marketing, marketing, PI marketing, private investigations, private investigators

In 2020, editor Hal Humphreys resolves to produce a weekly video briefing to let you know what's new in Pursuit and PI Education. Here's the first: announcing our editorial calendar and upcoming new courses.

The “2.0” PI Business: Exiting Your Comfort Zone

01 Jul 2019

Marc Garza

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marketing, PI marketing, private investigation, private investigator marketing

Staying in your comfort zone may stop you from finding out how high your business can soar.

Is Being a Vendor Worth It? Making the Most of My First Conference

26 Jun 2017

Rachele' Davis

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conferences, PI marketing, private investigator marketing

Spending the time and money to get my name in front of several hundred attorneys would be worth it if I could get a handful of leads. Here's how I did it.

PI marketing