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The magazine of professional investigators

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Act Your Size: The Misconception That Bigger Companies Are Better

05 Jul 2013
Ruben Roel
Off
branding, entrepreneurs, Small Business, websites
It's tempting for small businesspeople to bill their companies as big national firms. Here's why pretending to be bigger than you are is a big mistake.
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3 Foundational Steps for Marketing Small Businesses

11 Mar 2013
Merrilyn Datta
Off
marketing, SEO, websites
Marketing your business begins with a message...and it needs to be in your customers' language.
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Google Places: It’s the New Yellow Pages

27 Aug 2012
Guest Author
3
marketing, SEO, websites
News flash: The era of the Yellow Page ad is over. Next stop—Google Places.
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Google Places: It's the New Yellow Pages

27 Aug 2012
Guest Author
3
marketing, SEO, websites
News flash: The era of the Yellow Page ad is over. Next stop—Google Places.
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Getting Your Phone to Ring Off the Hook! – Three Practical Things You Can Act on Today

08 Aug 2011
Guest Author
6
marketing, search engines, SEO, websites
If you’ve been investigating for the past ten years, then you’ll know the importance of making sure you have a solid presence online. But just because you have a Google Places spot or a website up and running doesn’t mean that people will be calling you. Sure,
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The WayBack Machine- Internet Archives and Research

11 Dec 2008
L Scott Harrell
7
Internet, private investigation, research, websites
Archives on the World-Wide Web are now starting to hold some weight in their own right. With such a short lifespan of barely 10 years, the Web had not been considered a tool for serious researchers when it came to archival content. However, as the metabolism of the Internet is at
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Identifying the Owner of a Website

01 Sep 2008
L. Scott Harrell
4
Internet, private investigation, technology, websites
Have you ever wanted to identify the owner of a website? The WHOIS database contains domain name ownership information. A domain name, or URL, or web address, is registered through a domain name registrar, who in turn reports registration information to the Internet Corporation
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Optimizing and Getting Backlinks for your Private Investigator Website

SEO Basics

01 May 2008
L. Scott Harrell
5
marketing, search engines, SEO, websites
When someone inevitably comes to me about having a difficult time finding clients, I ask them for the URL of their website; nearly all of them tell me they do not have one. This is a REAL PROBLEM in this day and age. A huge percentage of people no longer consult the Yellow Pages
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PI Education 300×250

From the Editor

Editor's Message 4.5.21: Leadership Takes Practice

05 Apr 2021
No Responses.
Investigator Marketing

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10 Qualities of Effective Leadership

08 Apr 2021
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Editor's Message 4.5.21: Leadership Takes Practice

05 Apr 2021
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Publisher – Jim McLeod 
Executive Editor – Hal Humphreys
Managing Editor – Kim Green
Advertising – Stephanie Mitchell
Web Master – Ruben Roel

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