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The magazine of professional investigators

branding

Marketing Is a Waste of Money … If You Make These 5 Mistakes

10 Jan 2020
Ruben Roel
Off
branding, investigator marketing, marketing, private investigations
Five Time-Wasting Mistakes Private Investigators Make When Trying to Grow Their Businesses
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photo by Sebastian Ritter

Marketing (Or Not)

02 Jun 2014
Hal Humphreys
Off
branding, marketing
Beware of focusing so much on marketing that you forget to do great work.
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Marketing for Investigators 101

05 Oct 2013
Guest Author
Off
branding, marketing, private investigators
Simple marketing strategies for private investigators
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Act Your Size: The Misconception That Bigger Companies Are Better

05 Jul 2013
Ruben Roel
Off
branding, entrepreneurs, Small Business, websites
It's tempting for small businesspeople to bill their companies as big national firms. Here's why pretending to be bigger than you are is a big mistake.
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The One Big Question You Should Be Asking

01 Feb 2013
Brad Henderson
1
branding, marketing
"How do I market my investigations firm?" There's no easy one-size-fits-all answer.
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Online Presence and Branding for Private Investigation Corporations

01 May 2012
Guest Author
2
branding, marketing, private investigation, professionalism
Creating a strong online presence is important to distinguish yourself as a local private investigator from the competition and one of the easiest ways to create a strong impact for your brand is with your logo
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PI Education 300×250

From the Editor

Editor's Message 4.5.21: Leadership Takes Practice

05 Apr 2021
No Responses.
Investigator Marketing

Recent Post

10 Qualities of Effective Leadership

08 Apr 2021
No Responses.

Editor's Message 4.5.21: Leadership Takes Practice

05 Apr 2021
No Responses.

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Pursuit Magazine – The magazine of professional investigators

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Publisher – Jim McLeod 
Executive Editor – Hal Humphreys
Managing Editor – Kim Green
Advertising – Stephanie Mitchell
Web Master – Ruben Roel

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