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The magazine of professional investigators

marketing

My Biggest Struggles with Running a PI Business—and How I Overcame Them

05 Feb 2021
Brian Willingham
Off
entrepreneurship, marketing, PI entrepreneurs, PI ethics, PI marketing, PI perceptions, small business owner

Cash flow, economic downturns, marketing to new clients—these are hurdles every PI-entrepreneur faces. But over the long haul, there are even thornier issues.

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What a Down Year Taught Me About Marketing

01 Oct 2020
Brian Willingham
Off
business development, marketing, PI marketing, private investigators

Does a long business slump make you compromise on who you are and what you value? It shouldn't. Here's why.

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Op-Ed: Is An 88% Success Rate Really a Success?

13 Apr 2020
Ulises Perez
Off
marketing, private investigators

If PIs are going to take credit for all the successful cases, then we need to take credit for the failures.

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PIeducation Webinar Recap: Business Development with Tim Santoni

07 Feb 2020
Kim Green
Off
business development, entrepreneurs, LinkedIn, marketing, PI marketing, PPC ads, private investigators

It's not too late to listen in on Hal Humphreys’s conversation with CA investigator Tim Santoni—video link in story.

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Weekly Briefing 012720

27 Jan 2020
Hal Humphreys
Off
business development, entrepreneurs, marketing, networking, private investigators
In which our editor Hal Humphreys wraps up Business Development Month, announces upcoming themes, and issues a call for your story pitches.
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Weekly Briefing 012120

21 Jan 2020
Hal Humphreys
Off
marketing, private investigators, Small Business, small business owner
A few highlights from marketing month so far, and a teaser for this week's upcoming webinar
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Q&A with Jason Feifer, editor-in-chief of "Entrepreneur"

15 Jan 2020
Hal Humphreys
Off
Entrepreneur magazine, entrepreneurs, marketing, private investigations, Pursuit podcast

A conversation about marketing for private investigators, with Entrepreneur editor-in-chief Jason Feifer (audio and transcript)

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Weekly Briefing 011320

13 Jan 2020
Hal Humphreys
Off
Google ads, investigator marketing, marketing, private investigations
This month, we're talking about business development in PursuitMag and at PI Education.
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From the Editor

Editor's Message 4.5.21: Leadership Takes Practice

05 Apr 2021
No Responses.
Investigator Marketing

Recent Post

10 Qualities of Effective Leadership

08 Apr 2021
No Responses.

Editor's Message 4.5.21: Leadership Takes Practice

05 Apr 2021
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Pursuit Magazine – The magazine of professional investigators

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Publisher – Jim McLeod 
Executive Editor – Hal Humphreys
Managing Editor – Kim Green
Advertising – Stephanie Mitchell
Web Master – Ruben Roel

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