Marketing
Practical Marketing Tips for the Practical Private Investigator
Probably now more than any other time over the last several years, private investigators and process servers are required to become their own cheerleaders. In good economic times, the professionals in these fields have concentrated on surveillance, skips, and other related areas of operations and those services sold themselves. But with times being lean everywhere, [...]
16Feb2010 | Dale Seward | 1 comment | Continued
American Private Investigator Podcast: The Importance of Diversification
The February 2010 podcast of The American Private Investigator with your host, Paul Jaeb, focuses on the importance of diversifying your business, the Texas Association of Licensed Investigators (TALI), upcoming industry events such as the World Investigators Conference and others, the affect the the Massachusetts’ special election, the FTC and privacy issues, ISPLA’s new professional [...]
25Jan2010 | Paul Jaeb | 0 comments | Continued
The Great Migration: Identifying and Capitalizing on Overlapping Economies for PIs
We’ve heard about the economic downturn and associated financial crisis far too often in recent months. Everyday, new stimulus packages are being created and handed-out by governments to help ease the burden on business; however, the reality is I’ve only heard of one private investigator ever being a recipient of such benefits (read the story [...]
8Jan2010 | J. Ryan Winter | 1 comment | Continued
“Find My Family” – A HUGE Television Advertising Opportunity
Believe it or not, I was already intending to write about an idea you can use to obtain some free publicity for your agency during the Christmas season.
However, as if to validate the concept that ‘Timing is Everything,” this idea is about to receive a tremendous blast in its sails due to none other than [...]
Staying Alive in Tough Times: Tips For Marketing Your Private Investigations Business
“When the going gets tough, the tough get going.” -Joseph P. Kennedy
It’s tough being a private investigator (PI) during this recession, just as it’s tough for many small business owners. But now’s not the time to get static. Instead, get dynamic. Rather than wait for the phone to ring with a new case (the popular [...]
Your Outlook and the Marketing Mindset
“WHAT can you see, learn and do?”
It’s easy to ask certain questions during tight economic times. Questions like “Why is my business so slow?” “When are things ever going to get better?”
But the question to ask is not “Why?” or “When?“ but “What?”
And there are many mind-expanding questions that can help your business that begin [...]
The Power of Business Relationships
Networking is a fundamental element of building and marketing any business. As part of your many marketing efforts, consider diversifying your network by joining your local chamber of commerce. Joining a local Chamber can be a powerful, efficient and low cost marketing tool, often overlooked by many business owners in our industry.
A chamber of [...]
Marketing your PI Agency through Mass Communication
There is a scene near the start of the movie “Oh Brother, where art thou?” in which, upon leaving the radio/recording studio in the middle of a dusty nowhere, George Clooney and his prison pals encounter the governor. With an election coming, the governor’s staff tries to get the governor to meet his constituents, [...]
27Aug2009 | Bob Mackowiak | 0 comments | ContinuedHot Fuel for Your Summer Marketing Efforts
Even though it’s summer, it’s no time to slow down on your marketing efforts. So, here’s two ideas you can, and should, implement immediately.
1) After meeting the owner of a regional restaurant change at a small business organization strategic planning meeting, I gave him my business card in case there was something I could [...]
Using Price as a Marketing Tool within your Private Investigations Agency
There are four classic “P’s” to marketing: product, price, place, and promotion. You can find them in any marketing book, or even on Wikipedia; each has a critical role to play in any marketing success story.
Let’s focus for a bit on price.
There has been a lot of discussion lately on one of the private [...]
How to Get FREE Press and Media Coverage as a Private Investigator
You…in the News!
In my first Pursuit Magazine column I tried to give you a big picture about the importance of taking action to market your services. This time I will be very specific about one of the best things you can do to market your services. It’s something every PI wants, and it is something [...]
Be Positive and Do Something!
First let me say how happy and honored I am to be writing this column for Pursuit. We’ll try to focus on cost-effective activities you can implement to have a direct, positive impact on your business. The more you do to develop a marketing mindset (this column will just scratch the surface) the more you [...]
15Apr2009 | Bob Mackowiak | 0 comments | Continued
Writing Your Way to Success as a Private Investigator
For the last decade I have been carefully applying a multi-pronged approach to building my own private investigation practice- which is not really all that different from working on any other type of service provider or consulting business. I have had incredible success following this simple strategy, which I massaged into in an easy to [...]
27Mar2009 | Scott Harrell | 0 comments | Continued20 Powerful Traits of Successful PI Entrepreneurs
Success is defined as the achievement of something desired. Let’s look at who you are. Successful PI Entrepreneurs must have visions that are in sharp focus in keeping with the agency’s overall marketing plan. Further, PI’s must have goals clearly set in their minds, and they must have beliefs that anything is possible. [...]
10Feb2009 | Steve Mallon | 1 comment | Continued
