Marketing
Marketing Is a Waste of Money … If You Make These 5 Mistakes
Five Time-Wasting Mistakes Private Investigators Make When Trying to Grow Their Businesses Read More
Google and Microsoft Advertising for Private Investigators
For business owners overwhelmed by the prospect of learning to use targeted Internet advertising, Utah private investigator Scott Fulmer offers a primer. Read More
Business Development for Private Investigators: What Works & What Doesn’t
According to California investigator Tim Santoni, successful marketing is a subtle alchemy of making connections, sharing information, and finding your public voice. Read More
The “2.0” PI Business: Exiting Your Comfort Zone
Staying in your comfort zone may stop you from finding out how high your business can soar. Read More
Why Attorneys Don’t Hire Private Investigators
"Unreliable. Rule-benders. Ineffective. Unresponsive. Unable to help." These are the negative perceptions private investigators are up against. Beat that standard, and you're in business. Read More
Is Being a Vendor Worth It? Making the Most of My First Conference
Spending the time and money to get my name in front of several hundred attorneys would be worth it if I could get a handful of leads. Here's how I did it. Read More
Building Your Investigator’s Rolodex in the Virtual Age
The Anatomy of a Professional Investigator: Why Being Well-Networked Matters More Than Ever Read More
How I Became a Private Investigator
A classroom teacher discovers her love of criminal justice and finds her perfect job as a private investigator. Read More