Marketing
Practical Marketing Tips for the Practical Private Investigator
Probably now more than any other time over the last several years, private investigators and process servers are required to... Read More
The Great Migration: Identifying and Capitalizing on Overlapping Economies for PIs
We’ve heard about the economic downturn and associated financial crisis far too often in recent months. Everyday, new stimulus packages... Read More
“Find My Family” – A HUGE Television Advertising Opportunity
Believe it or not, I was already intending to write about an idea you can use to obtain some free publicity for your agency during the Christmas season. However, as if to validate the concept that ‘Timing is Everything,” this... Read More
Staying Alive in Tough Times: Tips For Marketing Your Private Investigations Business
“When the going gets tough, the tough get going.” -Joseph P. Kennedy It’s tough being a private investigator (PI) during... Read More
Your Outlook and the Marketing Mindset
“WHAT can you see, learn and do?” It’s easy to ask certain questions during tight economic times. Questions like “Why... Read More
Marketing your PI Agency through Mass Communication
There is a scene near the start of the movie “Oh Brother, where art thou?” in which, upon leaving the radio/recording studio in the middle of a dusty nowhere, George Clooney and his prison pals encounter the governor. With an... Read More
Hot Fuel for Your Summer Marketing Efforts
Even though it’s summer, it’s no time to slow down on your marketing efforts. So, here’s two ideas you can,... Read More
Using Price as a Marketing Tool within your Private Investigations Agency
There are four classic “P’s” to marketing: product, price, place, and promotion. You can find them in any marketing book,... Read More