Marketing
Six Ways to Use Google to Boost Your Investigative Business
It’s hard to believe that Google barely existed 10 years ago. Suffice it to say, Google has changed the business... Read More
Dealing with Client Expectations
Like most industries, professional private investigators work in a results-driven market. An investigator’s value to clients is typically weighted on... Read More
Fallen Through the Cracks: A Private Investigator Marketing Opportunity
Marketing is always big on my list of projects for my business. I love marketing. I can be creative and edgy while working on a project. There is nothing more rewarding than to see a good marketing effort benefit my... Read More
Curbside Investigator: The Elevator Speech and PI Marketing
Scott Stys has posted a new episode of his podcast, The Curbside Investigator. This episode, part of his continuing series... Read More
The Power of Social Media – A Four-part Series
What can social media really do? And exactly how important is social media to your business, your career and your... Read More
A Private Investigator’s Take on Social Media
I have been a personal user of Facebook for several years now. I confess, however, that until recently I have used a nom de guerre. I apologize to Facebook for violating its policy, but you see I had my reasons.... Read More
Podcasting and the Power of Voice in Business Marketing
With all of the talk of marketing done by podcasting, many marketers are wondering just what is podcasting and how... Read More
PI and Agency Advertising through Postcards and PURLS
Can you believe 2010 will soon be a quarter complete? If your marketing efforts are not producing the results you... Read More