The Pitch
Staying Alive in Tough Times: Tips For Marketing Your Private Investigations Business
“When the going gets tough, the tough get going.” -Joseph P. Kennedy It’s tough being a private investigator (PI) during... Read More
Your Outlook and the Marketing Mindset
“WHAT can you see, learn and do?” It’s easy to ask certain questions during tight economic times. Questions like “Why... Read More
Marketing your PI Agency through Mass Communication
There is a scene near the start of the movie “Oh Brother, where art thou?” in which, upon leaving the radio/recording studio in the middle of a dusty nowhere, George Clooney and his prison pals encounter the governor. With an... Read More
Hot Fuel for Your Summer Marketing Efforts
Even though it’s summer, it’s no time to slow down on your marketing efforts. So, here’s two ideas you can,... Read More
Using Price as a Marketing Tool within your Private Investigations Agency
There are four classic “P’s” to marketing: product, price, place, and promotion. You can find them in any marketing book,... Read More
Private Investigators: How to Win Working on a Flat Rate
Since many insurance companies and large law firms are requiring investigators to work on a Flat Rate basis more today than in the past, it occurred to me that there must be a way for investigators to work Flat Rate... Read More
In Relentless Pursuit of… Social Networking for PIs
In Relentless Pursuit of Social Networking… It’s been a little while since our last Editor’s Update so we wanted to... Read More
How to Get FREE Press and Media Coverage As a Private Investigator
You…in the News! In my first Pursuit Magazine column, Be Positive and Do Something!, I tried to give you a... Read More